Paid ads that get judged on booked appointments
Google, Local Service Ads and Meta, run against the searches your buyers actually make, with every click tracked through to the calendar instead of stopping at a form fill.
$41
Median cost per booked call
3.1×
More inbound leads
14 days
To first booked work
Campaign snapshot · last 30 days
LIVE
Spend
$6,200
Booked appointments
151
Google Search72 booked
Local Service Ads49 booked
Meta30 booked
Every booking tied back to the campaign, keyword and call that caused it.
Why most ad accounts underperform
The spend is rarely the problem. The path after the click is.
Traffic that was never going to buy
Broad match and default placements spend your budget on research clicks and neighboring cities you do not serve.
Clicks that land on a page built to inform
One generic landing page for every campaign, no matching offer, and a contact form that asks for more than a stranger will give.
Calls the office never answered
You paid for the click, the phone rang at 5:40pm, and nobody picked up. That is the most expensive lead in the account.
What's included
Everything between the search and the booked appointment
Search and keyword build
Campaigns structured by service and service area, with negatives built before launch, not after the waste.
Local Service Ads management
Google Guaranteed setup, badge maintenance, and weekly lead disputes so you are not paying for wrong numbers.
Landing pages per offer
A page per campaign that matches the ad word for word, loads fast, and asks for the appointment above the fold.
Answering built into the spend
The voice and chat agents pick up paid calls after hours so the budget you spent at 9am still books at 9pm.
Call tracking and attribution
Dynamic numbers, recorded calls, and revenue tied to the keyword. You see which searches paid for themselves.
Creative and offer testing
New angles every month on the accounts that warrant it, retired on booked work rather than click-through rate.
How it works
First 90 days, in order
01
Audit the account you have
Where the budget went last quarter, which searches converted, and what share of paid calls went unanswered.
02
Rebuild structure and tracking
Campaigns per service and area, conversion tracking that counts appointments, call recording turned on.
03
Launch with the answering layer live
Pages, ads and agents go live together, so the first dollar of new spend has somewhere to land.
04
Cut, scale, report
Weekly optimisation against cost per booked appointment, with a monthly readout you can hand to your accountant.
Case snapshot
Same budget, 2.4× the booked work in one quarter
A three-location practice came to us spending $6,200 a month with no call tracking. We rebuilt the account by service, matched a page to each campaign, and put the voice agent on every paid number.
Cost per booked call
$41
was $98
Booked appointments
151
↑ 141%
Paid calls answered
100%
was 61%
Wasted spend removed
31%
of monthly budget
★★★★★
We had been running ads for four years and never once been shown which keyword booked a patient. First month we saw it, we cut a third of the budget and booked more.
Marissa Vaughn
Glow Aesthetics, 3 locations
Common questions
Do you require a minimum ad spend?−
We ask for enough budget to learn inside 30 days, which in most local markets is $2,500 a month. Below that we will tell you to fix search and answering first.
Who owns the ad accounts?+
Is there a contract?+
How fast do results show up?+
Works best with
See what your current spend is actually buying
We audit the account before the call, then show you the wasted spend, the unanswered calls, and what we would change first.
Unlock Better Inbound